Hey, I’m Andy, Reinvention Strategist, Author and Life Coach who works with high-functioning humans who want to come alive again.

I’m not into empty inspiration. But I do believe in symbols that stop you in your tracks. To me, that’s what this whole thing is about. Not just surviving. Not just coping. But choosing to live fully. Authentically. Freely.
To rise above the scripts, the setbacks, the stories that say “this is just the way it is.”
We don’t just live—we live on. And higher.


I help people shift out of autopilot, and start to build a life that feels more aligned, more alive and more authentic.

I have spent over 20 years in the field of storytelling. Working as a filmmaker, collecting human emotion from around the world, I’ve lived the highs, I’ve survived the lows. And I’ve learned this:

You’re not broken. You’re just lost in a lifetime of old stories, survival habits, and unasked for expectations.


Through my Substack, I share bold ideas, personal insights, and practical tools to help you:

  • Rewrite your internal script

  • Build deeper, more meaningful connections

  • Create a life that actually feels like yours

If that sounds like something you’ve been craving, you’re in the right place.

Reinvention isn’t a makeover. It’s a remembering.

Subscribe now and start your reinvention.

Feel Stuck? Good. That Means You’re Ready.

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Helping you rewrite your story, break free from autopilot, and create a life full of meaning and connection through raw, actionable insights.

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Reinvention Strategist | Author | Life Coach. I help you rewrite your story from the inside out. Tools and truths for deep change.